
OPPOSITES ATTRACT!
SPICY AND ICY POPCORN CAMPAIGN
Jaqueline Enty Art Direction
Carmel Ada Graphic Design
Brooklyn Osborne Illustration
Kenneth Riddick Photography and Editing
Rei Baiker Photography Editing
This project was a collaboration between myself and four of my peers in our my art direction class. The purpose of this project was to create a multi-piece campaign to promote a new food item for a real establishment. We were tasked with creating the item, coming up a unique headline and tagline, and selecting the establishment. Elements involved include, but are not limited, to digital illustration, typography, photography, package design, and research. My role for this project was to put all the visual elements from my teammates together, finding the harmony between photography, illustration, and type. I designed the new packaging for our limited edition tin can, as well as handling the typography and mockups.
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